Our thesis

UK accounting tools are built around one assumption: that every business wants to do its own books in full, including VAT submission, payroll filings, and bank reconciliation. That's true for some — but for the freelancers, small businesses, and accountant-supported SMBs we serve, the day-to-day reality is different.

They want to send a branded invoice quickly, get it paid via Stripe, log expenses against the right card, schedule next month's shifts, and hand a clean Excel file to their accountant at year-end. That's it. The accountant handles the heavyweight ceremonies — MTD VAT, RTI payroll, year-end accounts.

Vupiy is built for that workflow first. We invest in multi-company architecture, branded templates, scheduling, bilingual support — capabilities the incumbents under-invest in. We leave full-ledger ceremony to the tools that specialise in it (and we export cleanly to them).

What we believe

Five principles, working out loud.

  • Multi-company is a primitive, not an add-on

    If you run two businesses you shouldn't pay twice. Multi-company is foundational in Vupiy — every paid plan covers unlimited entities.

    01
  • Lite beats comprehensive — for most people

    The 80/20 of UK SMB accounting fits in six product pillars. We resist the urge to ship every adjacent feature.

    02
  • UK-first, bilingual by default

    UK bank holidays, UK VAT, GBP base. EN + TR by default — because the UK Turkish business community is real and underserved.

    03
  • Don't sit between you and Stripe

    Per-tenant Stripe accounts. Money goes from your customer to your bank. Vupiy adds £0 markup, ever.

    04
  • Export-cleanly, never lock-in

    Excel + PDF on every report. REST API on Practice. If you outgrow Vupiy, your data leaves with you.

    05
Roadmap

What's coming next.

We publish a public roadmap. The big-ticket items in 2026:

  • MTD VAT submission to HMRC

    Direct submission flow from Vupiy to HMRC. Data is already VAT-ready on every invoice.

    2026 Q3
  • Open Banking feed

    TrueLayer / Yapily integration for automated bank transaction import + reconciliation.

    2026 Q4
  • Receipt OCR (Smart Capture)

    Phone the receipt, Vupiy auto-extracts amount, supplier, VAT and creates the expense.

    2027 Q1
  • Payroll RTI submission

    Schema is in place. Adding the HMRC RTI submission flow + P45/P60 generation.

    2027 Q2
  • MTD ITSA (Self-Assessment)

    Direct ITSA submission for sole traders & landlords as HMRC enforcement timeline solidifies.

    tracking

Send your first invoice. We'll see you on the dashboard.

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